New York, NY -- Duravit, a leading manufacturer of innovative bathroom furnishings, celebrates the success of its PuraVida collection, created in collaboration with Phoenix Design.
Duravit’s new PuraVida collection has made a significant impression in recent months, earning awards including: the red dot award, the iF Product Design Award 2010, the Good Design Award of the Chicago Athenaeum, and a gold medal in the ‘Good Design 10’ contest of the Deutscher Designer Club (DDC) e.V. The collection has also been nominated for the Design Award of the Federal Republic of Germany 2010.
PuraVida brings poetic purity and clarity of form to the bathroom, fusing minimalism and elegance to create a sleek, yet gentle, flowing and graceful look. These unique qualities have undoubtedly focused a spotlight on PuraVida, which continues to win over jury members with its soft forms and undulating movement.
Thriving designer-manufacturer collaborations are rooted in creativity, independence, and the willingness to take risks, particularly in terms of entrepreneurial direction. In Duravit’s case, the courage to take risks seems to have paid off! This inspiring range of awards confirms the company’s innovative strength and forward-thinking, yet practical design perspective.
About Duravit
Founded in 1817 in the heart of the Black Forest, Duravit is a leading manufacturer of ceramic sanitaryware, bathroom furniture, whirlpool tubs and accessories.
Duravit is continuously in search of groundbreaking design, which has fueled the company’s collaborations with renowned international designers for more than 20 years. Collaborations with such names as Philippe Starck, Norman Foster, Sieger Design, Eoos and Phoenix Design have yielded forward-thinking, environmentally-conscious and award-winning products that bring the bathroom to life.
Duravit NYC opened in the heart of Manhattan’s architecture and design district in early 2009 and is located at 105 Madison Avenue. For more information, please visit: www.duravit.us
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CONTACTS: Alex Bursac, Duravit NYC, alex@us.duravit.com, 212-686-0033; or Shayna McClelland, Susan Grant Lewin Associates, shayna@susangrantlewin.com, 212-947-4557
Duravit_PuraVida Awards_Press Release.pdf (107.50 kb)