New York, N.Y. – Striking. Elegant. Timeless. Sleek. Daring. Duravit, a leading manufacturer of innovative bathroom ceramics, has, after almost 30 years, returns to color in a bold way – reinventing one of its most successful collections of all time. Vero, an archetype of purist form, is now available in an eye-catching, high-gloss black. With the introduction of Vero Black comes a revamp of the bathroom as we know it – and another chapter in Duravit’s color history.
Black represents exclusivity and sophistication. It is a statement of courage, confidence and style. In bathroom design, black allows for attractive contrasts. Purely geometric and eternal, Vero Black is the ideal partner for black-and-white color schemes. With its unforgettable design and classically angular basic form, the collection – now featuring washbasins, toilets and bidets in high-gloss black – combines purism with a touch of nostalgia, augmenting the scope of unique and creative bathroom design.
While white has remained the uncontested favorite in sanitary ceramics for over a decade, the bathroom and kitchen are now experiencing a renaissance in color. In today’s cozy, feel-good bathrooms, many textures, finishes and colors are paired with ambient lighting to create dramatic ensembles with high contrast and radiant highlights.
Classy painted and lacquered furniture pieces, for example, blend seamlessly with glossy ceramic surfaces to create a one-of-a-kind, high-quality look. A number of Duravit’s recent introductions include vibrant colors and finishes: X-Large collection has been extended to include a “Cappuccino” lacquer finish, the new PuraVida range is offered in deep red and classy black finishes, amongst others. Just last year, Duravit’s best-selling furniture piece of all time, the Starck “barrel” was introduced in high-gloss white and high-gloss black finishes.
Needless to say, it is an unwritten law that fashion trends eventually repeat themselves. The same is true for black in the bathroom. In the early 1980s, Duravit launched two complete bathroom ranges in black. After this, black-and-white interplays of color continued to make appearances in Duravit’s collections: the “Bagnella” pedestal basin – white on a black pedestal – became a classic, while statement-makers “Lavillette” and “Giamo” dazzled with their white washbasins and black pedestals. In 1995, Duravit introduced the cheeky “Giamo-Mooh,” a cow-pattered pedestal cleverly paired with a white Giamo basin. In this tradition, Duravit introduces the highly anticipated Vero Black, inspiring a new generation of classic contrasts and black-and-white enthusiasts.
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CONTACT: Shayna McClelland, Susan Grant Lewin Associates, shayna@susangrantlewin.com, 212-947-4557
Duravit_Vero Black_Press Release.pdf (106.79 kb)