Piscataway, N.J. -- American Standard Brands has developed a free, mobile-device application that puts leading water conservation decision-making tools, facts and information at homeowners’ fingertips.
Now available for download at ResponsibleBathroom.com, the Responsible Bathroom app allows users to calculate the cost savings of different products and conservation behaviors, locate product rebates, and even find the nearest retailer – all on their mobile phones. The app works with the Apple iPhone and other smartphones.
“We want consumers to understand the ecological and cost-savings implications of today’s leading water-saving products,” says Jeannette Long, general manager of e-commerce and marketing for American Standard Brands.
“For example, we know that we will save 18 billion gallons of water this year, just based on forecasted installations of our home and commercial water-saving plumbing products. This new tool will allow the estimated 270 million smartphone users to realistically forecast their monthly water bill savings, as well as their larger environmental contribution,” Long states.
The Responsible Bathroom App’s features include:
* Water Savings Calculator– estimate your potential cost savings for various conservation behaviors and products using local municipal water rate data.
* Rebate Locator– find local incentives for purchasing water-efficient products (as high as $300 for each new high-efficiency toilet installed).
* Conservation Sweepstakes– earn points for pledging different water conservation behaviors and qualify for prize sweepstakes ranging from free products to a luxury eco-friendly vacation.
* Blue Success Stories– read real-life examples of water efficiency projects and resulting cost and environmental savings.
* Twitter– follow water conservation tips, strategies and success stories.
* Social Media– send your friends and followers instant updates through Facebook and Twitter.
“The Responsible Bathroom App is another opportunity to engage eco-conscious consumers and provide smartphone users with a tool that demonstrates American Standard’s century-old commitment to water conservation,” explains Long. “A homeowner can be standing in a store aisle and use this resource to compare the cost implications of a particular decision, learn of available rebates and purchase incentives, or double-check the efficiency of a product.”
The Responsible Bathroom App is the latest in a series of initiatives by American Standard Brands to raise awareness of practical water conservation solutions through award-winning product innovations and increased consumer choice. Visitors to ResponsibleBathroom.com can also viewAmerican Standard’s vast collection of water-conserving bathroom suites, toilets, faucets, showers and commercial plumbing solutions.
For more information, visit www.responsiblebathroom.com or www.americanstandard.com.
About American Standard Brands
American Standard Brands is a leading North American manufacturer of a wide range of high-quality kitchen and bath products, including faucets, fixtures, furniture, vitreous china fixtures, cast iron sinks, whirlpool tubs and other related products. The company currently serves both the residential and commercial markets; employs more than 5,000 people in the United States, Canada and Mexico; and markets products under the American Standard®, Crane®, Eljer®, Porcher®, Jado®, and Fiat® brands. American Standard Brands is an affiliated portfolio company of Sun Capital Partners.
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CONTACT: Nora DePalma, O’Reilly/DePalma for American Standard, (770) 772-4726, nora.depalma@oreilly-depalma.com